Domfeh

Domfeh

✦ 5+ YEARS OF ✦ WORK EXPERIENCE

About

Beyond the pixels.

I'm Bethel, a UX designer based in Virginia. Outside of work, I'm happiest when I'm riding mountain bike trails, cooking something new, or getting people together.

I love exploring museums, cheering at women's basketball games, and trying new recipes in my kitchen. I also ride mountain bike trails and listen to a lot of jazz. Fashion, beauty, and wellness pull me in too, so I run a style blog called The Style Plug. Purple is my favorite color, so you'll find it in most of what I make here. Here's what fills my time:

  • Visiting museums and taking in new art exhibits

  • Attending women's basketball games

  • Cooking new recipes and hosting friends

  • Mountain biking, thrifting, and studying improv

  • Reading books about Human-Computer Interaction

Mountain biking95%
New recipes90%
Purple100%
Jazz85%

2026 - PRESENT

UX Designer, Freelance

Independently designs, builds, and launches WordPress sites end to end — from IA and theme customization to plugin integration and content — currently running the full build for a fashion, beauty, and wellness brand.

2026 - PRESENT

UX Designer, Freelance

Independently designs, builds, and launches WordPress sites end to end — from IA and theme customization to plugin integration and content — currently running the full build for a fashion, beauty, and wellness brand.

2025 – 2025

UX Designer at SAIC

Led a user research-driven redesign of a workflow automation app and onboarded engineers onto the team's design token system, strengthening cross-functional collaboration.

2025 – 2025

UX Designer at SAIC

Led a user research-driven redesign of a workflow automation app and onboarded engineers onto the team's design token system, strengthening cross-functional collaboration.

2024 – 2024

UX Writer at B-Thrifty eCommerce Store

Improved product discoverability on an e-commerce platform by analyzing search intent and optimizing metadata, tags, and listing copy — closing the gap between how shoppers searched and what they found.

2024 – 2024

UX Writer at B-Thrifty eCommerce Store

Improved product discoverability on an e-commerce platform by analyzing search intent and optimizing metadata, tags, and listing copy — closing the gap between how shoppers searched and what they found.

2023 – 2024

UX Designer at African Film Festival

Redesigned ticketing and homepage experiences through usability testing, reducing navigation errors for event visitors.

2023 – 2024

UX Designer at African Film Festival

Redesigned ticketing and homepage experiences through usability testing, reducing navigation errors for event visitors.

50%

Design Fidelity Achieved

1

Years of work
experience

Years of work
experience

1+

NN/g Certifications

1

Degrees

Process

Design thinking guides every step I take toward solutions

  • 01.

    Empathize

    I learn about the user's problems, needs, and context, letting research, not assumptions, guide my decisions.

  • 02.

    Define

    I analyze research to identify the most important user problem, then define it clearly alongside a value proposition for the solution.

  • 03.

    Ideate

    generate as many solutions as possible, then narrow them down using research and user flows to find the strongest direction.

  • 04.

    Prototype

    I build early models and test continuously, refining the design based on user feedback across platforms.

  • 01.

    Empathize

    I learn about the user's problems, needs, and context, letting research, not assumptions, guide my decisions.

  • 02.

    Define

    I analyze research to identify the most important user problem, then define it clearly alongside a value proposition for the solution.

  • 03.

    Ideate

    generate as many solutions as possible, then narrow them down using research and user flows to find the strongest direction.

  • 04.

    Prototype

    I build early models and test continuously, refining the design based on user feedback across platforms.

  • 01.

    Empathize

    I learn about the user's problems, needs, and context, letting research, not assumptions, guide my decisions.

  • 02.

    Define

    I analyze research to identify the most important user problem, then define it clearly alongside a value proposition for the solution.

  • 03.

    Ideate

    generate as many solutions as possible, then narrow them down using research and user flows to find the strongest direction.

  • 04.

    Prototype

    I build early models and test continuously, refining the design based on user feedback across platforms.

Tools that power my every day:

  • Figma

  • Canva

  • Framer

  • Confluence

  • Sketch

  • WordPress

  • Slack

  • Claude

  • Notion

  • Figma

  • Canva

  • Framer

  • Confluence

  • Sketch

  • WordPress

  • Slack

  • Claude

  • Notion

  • Figma

  • Canva

  • Framer

  • Confluence

  • Sketch

  • WordPress

  • Slack

  • Claude

  • Notion